The Kroger Community Rewards program provides a way for shoppers to help non-profit organizations (NPOs), like Animal Friends. It works by linking your Kroger Plus card to their Community Rewards account.

For every dollar spent, 5% goes to AFNCWV.  We have received several thousand dollars from this program!  It’s well worth the few minutes it takes to sign up, but remember: You must first have a Kroger Plus card.

Sign Up Online:

  • – Go to
  • – If you do not have an account, click Sign Up to create an account
  • – Sign In to your account.
  • – Click on Enroll Now.
  • – You can enter or update your Plus Card #, Preferred Store, and Personal Information first
  • – Scroll to the bottom of your Account Summary to the Community Rewards section
  • – Click Enroll
  • – Search NPO number 82758 or Animal Friends of North Central West Virginia
  • – Select and click Enroll again


That’s all there is to it!  And here’s a bit of good news:  Signing up does NOT result in being bombarded by messages and ads from Kroger!   The only result is a quarterly check!

Thank you for helping Kroger to help Animal Friends!

Phone : 304.290.4PET (4738)

Sanctuary Address

252 Brewer Road, Morgantown, WV • 26508

Mailing Address

PO Box 1090, Dellslow, WV • 26531

Contact Email